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MSN TALK BUTTERFLIES A
MSN
Ash Bolland

QUOTE

TAXI had just won the Microsoft business and our mandate was to launch the new msn.ca in Canada. We really wanted to go the distance for our new client, so we did. In fact we went half way around the world to bring our simple, beautiful idea to life. Umeric’s vision of the msn butterfly was exactly what we were looking for. It was sophisticated and breathtaking. Their in depth research and attention to every detail of each butterfly, as well as the transformations, literally breathed life the new campaign. We may have been in different time zones and sometimes even different days of the week, but when we were working with Umeric we were always on the same page. They shared our vision and brought our TALK MSN campaign to life. The only regret thus far is that we haven’t had the chance to do more.


Andrea Usher-Jones
Senior Copywriter
TAXI CANADA

CREDITS

  • Stéphane Charier
  • Andrea Usher-Jones, Maxime Patenaude
  • Jean-Luc Dion, Patrick Chaubet
  • Josee Frechette
  • Sonart, Appolo
  • Ash Bolland
  • Von Dekker
  • Umeric
  • Ash Bolland, Benjamin Hennessy, Simon Cowell
  • Tim Clapham
  • Alberto Santiago, Tim Clapham, Gary Yeung
  • Duncan MacLaren
  • John Kitching, Carlo Monaghan
  • John Kitching, Benjamin Hennessy
  • Simon Cowell

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http://vimeo.com/9996648,681,380
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